Back to all Media 07 January 2025

Super Prime Standout Deals of 2024

Full Article

2024 was always going to be a challenge, and mega-deals were indeed in short supply as the UK grappled with political and economic uncertainty in the run-up to the General Election and Autumn Budget.

A mere 10 transactions above £30M in  the year to July reduced from nearly 40 over the preceding 12-month period. Super-prime activity picked up signifanctly in the third quater although overall volumes look well down – and we didn’t end up seeing anything in the same league as 2023’s benchmark: a £138M record setter in Mayfair 2024’s very biggest deals were shrouded in some mystery. Billionaire fashion tycoon Tom Ford downplayed reports of an £80M purchase in Chelsea earlier in the year. “The asking price for that house is not what I paid…I did an exchange with another flat I owned in London”, he clarified in a recent interview. Meanwhile, one agent confirmed selling a property for £70M during the pre-Budget flurry, but further details remained under wraps. It was also reported this month that Abu Dhabi’s ruling Al Nahyan family had bought a mansion in Holland Park for just over £60mn in October, but again, no specifics.

One of the most valuable properties in London’s Little Venice neighbourhood changed hands in another significant deal around Budget time. The 10,000-plus sq ft five-bed on Blomfield Road was priced at £30mn, and came with a 100-foot private garden, a separate pavilion and secure off-street parking. Local firm Ian Green Residential was the introducing agent; Johnny Fuller at SFL was the main agent. The former described the freehold proposition on the western side of Regent’s Canal as a “truly unparalleled white stucco masterpiece” and one of the mostDeveloper London Square grabbed headlines with some notable acquisitions – including a prime site on Tite Street in Chelsea (£54mn) and Westminster Tower (£40.8mn) – but what were HNW homebuyers opting for in 2024?

PrimeResi‘s essential rundown of the standout deals of the last 12 months includes marquee apartments at world-class developments, historic mansions and sprawling estates. Proof of Prime Central London’s endless variety and enduring appeal – even in the tough times.

 

DOWNLOAD PDF